Ann Baldwin, of Baldwin Media Marketing LLC, tells Region 12 Board of Education members how she can enhance and promote the school district’s image
WASHINGTON — Presentations were made Monday at the Region 12 Board of Education meeting by two public relation firms on how each could enhance and promote the school district’s image.
Sharon Danosky, of Danosky Associates, and David Clark, of VisualImpact, gave a joint presentation on how their two firms would conduct six months of focus groups, surveys and other outreach to determine how to reach the desired audience. Their cost was $35,000 for a contract for this school year.
Ann Baldwin, of Baldwin Media Marketing LLC, offered immediate media support to get Shepaug Valley School’s image out in the medium of television and the press. Her contact would be 30 day renewable at $2,200.
The education board discussed both presentations but did not arrive at a decision on which firm they might hire. As Superintendent of Schools Pat Cosentino was not present for the meeting, it was decided her opinion on both proposals would be sought. The board’s discussion was tabled until their next meeting on Oct. 20.